It’s been said that the Volkswagen Passat has the lowest ego emissions of any German-engineered sedan. Which is nice. Because you get features like those found in high-ego German sedans, but without all those nasty ego emissions. So we’re not about to ruin our low-ego rating with an ad full of boastful, “high-ego” language. We’ll just stick to the facts.
“Great!” you think, “It’s about time some ad did that…”
We submit for evidence our 280HP 3.6L narrow-angle engine.
“Um. What’s a…never mind, I’ll keep reading these..facts..”
A transverse-mounted V-6 that can go tire to tire with just about any of our country counterparts.
You get the pun. “Tire to tire…that’s funny. Transverse-mounted wha….?”
This ad broke down your guard by telling you that they’ll be sincere, but they didn’t tell you they’d explain what the facts meant. We think “that sounds pretty high-tech” and we’re dazzled into considering the car when only a car mechanic would know what those terms mean. They could mean nothing! The car company could be telling us that there’s a narrow-angle engine (which is in every car) and a particularly stable review mirror with a magnification of 6. Don’t get dazzled by fancy terms.
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