I have a problem with these ads. Almost everyone has seen them. I’ll take an example from an Eggo ad:
An inflated picture of a stack of pancakes, a perfectly melting pat of butter on top and picturesque waterfalls of seemingly warm, glistening syrup. The caption on the bottom of the page says: Whole wheat and fiber have never been so warm and fluffy.
What’s wrong with this picture?
You think for a moment. Um…nothing…? They’re making their waffles nutritious…good for them!
No. What is a pancake? Answer me that. A pancake is basically bread, and with syrup it’s also sugar. So a pancake is bread and sugar. Does that sound nutritious? When you hear the phrases ”whole wheat” and “fiber” in a sentence, you automatically think that the pancakes are 100% good for you.
Personally, if I had nothing but pancakes (bread and sugar) for breakfast I would end up grouchy by the time lunch came around. So what if they’re whole wheat? It’s still just bread and sugar. And just because it’s whole wheat doesn’t mean it actually tastes good.
Thank you folks. My first post is finished.
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This, of course, is coming from a person who (I must warn you) dislikes pancakes to begin with!
Comment by I~ February 20, 2008 @ 1:54 pmI find pancakes very bland and flavourless. I tried making some the other day, thinking I’d like them, but alas no. Yuck.
Comment by CH February 20, 2008 @ 6:18 pmMy issue is connecting the concept of “warm and fluffy” with a pancake, which should, by all rights, be connected to a credit card…I mean, a chocolate bar….that is, a brand of makeup. Oh, I’m so confused. I think I’ll go snuggle under my 100% nutritious down comforter and dream of a really fast car.
Comment by alphabetika February 20, 2008 @ 6:38 pmAn inflated picture of a stack of pancakes…
They’re making their WAFFLES(?)…
What is a pancake?
Comment by bewaretheblob February 20, 2008 @ 7:08 pmI’m a little confused by your comment, but yes they’re making toastable (Or microwavable) pancakes, now, and a pancake is, as I stated many times, bread and sugar.
CH
Comment by CH February 20, 2008 @ 11:01 pmEEEEW! Toasted/microwavable pancakes sound so revolting.
Comment by The Wordsmith February 21, 2008 @ 9:06 pm