I’m a Stripper.
“Woah,” you think. “She’s what?”
I’m a Stripper, and I sleep just fine at night. Actually, it was my mom’s idea. She said she found the whole experience very freeing.
“Um…wow. I don’t think I really needed to know that…” And then you read the next sentence:
See, as an allergy sufferer, I used to think nasal congestion – and sleepless nights – were just a way of life. Then one day, Mom brought over some Breathe Right nasal stips. Naturally, I thought she was crazy, but I put one on before bed, and my life has never been the same. It immediately opened my nose, and just like that, I could breathe all night long! Now I wear one to breathe better every night. Maybe you should be a stipper, too.
“Oh.”
The tactic worked – you were shocked into reading more. When I saw those first two sentences I certainly kept reading. I was curious.
But I’m disgusted, really. Using a grotesque tactic that catches our attention by shocking us and then tricks us into reading their ad isn’t that healthy.
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Good analysis, CH. You saw the tactic they used to get your attention, and it worked, and you got disgusted. Sadly, much of the world would NOT be disgusted by such a tactic, nor see why you would be. Precisely why we need to look deeper…..
Comment by alphabetika February 20, 2008 @ 6:35 pmYeah, I would probably have stopped reading at that first sentence, not wanting to be contaminated by any horrid fact that would come afterward. But a lot of people would probably just have been intrigued by the badness of it.
I like your nose avatar, by the way.
Comment by The Wordsmith February 20, 2008 @ 6:59 pm