There’s Generally More

Tall, dark, and delicious.  We decided to create the richest, most intensely flavoured chocolate possible and then set our sights even higher.  That’s how the world’s first and finest organic chocolate was born.  It begins with the best organically grown cocoa beans, handpicked and ground until they burst with pure, deep, dark flavour.  Our chocolate is then stirred continuously to impart an exquisite velvety smooth sensation.  At Green & Black’s, we take as much pleasure in cultivation this chocolate as you will in eating it.  Well, almost.  Green & Black’s – Made with passion.  Consumed with pleasure.

Doesn’t that sound delicious?  It sounds so rich and flavourful that I completely forgot that I don’t like dark chocolate.

We may be seduced into buying something because the components sound good or purely because the advertiser sweet-talked us.  They might use the best ingrediants but they may be awful chocolate makers.  They might stir the chocolate continuously, but they might burn it, too.  Who knows what went on behind that smooth, dark chocolate bar.

I have a problem with these ads.  Almost everyone has seen them.  I’ll take an example from an Eggo ad:

An inflated picture of a stack of pancakes, a perfectly melting pat of butter on top and picturesque waterfalls of seemingly warm, glistening syrup.  The caption on the bottom of the page says: Whole wheat and fiber have never been so warm and fluffy.

What’s wrong with this picture?

You think for a moment.  Um…nothing…?  They’re making their waffles nutritious…good for them!

No.  What is a pancake?  Answer me that.  A pancake is basically bread, and with syrup it’s also sugar.  So a pancake is bread and sugar.  Does that sound nutritious?  When you hear the phrases ”whole wheat” and “fiber” in a sentence, you automatically think that the pancakes are 100% good for you.

Personally, if I had nothing but pancakes (bread and sugar) for breakfast I would end up grouchy by the time lunch came around.  So what if they’re whole wheat?  It’s still just bread and sugar.  And just because it’s whole wheat doesn’t mean it actually tastes good.

Thank you folks.  My first post is finished.